Article written byLeopoldo Vierya,Â Ldm 1 year program student
For the first time ever, the two departments of both Interior Design and Graphic Design came togetherÂ to come up with a combined presentation for mid-term projects. Franco Pisani and Paolo Ghielmetti,Â respectively Display Design and Graphic Design for Advertising professors,Â organized the presentationÂ in order to get the other departments to discover what kind of projects are created and what the possibilities could be if both departments were to work together.
Professor Pisani invited his students to present their projectÂ following PECHA KUCHAÂ rules. The aim is to make a presentation with 20 slides of 20 seconds each, for a total of six minutes and forty seconds. This technique helps students to explain their projects in both an expressive and precise way, without losing the publicâ€™s interest.
Display design students presented a two-part project. The first part consisted of creating a shop with a unique product; no brand, no logo, no packaging. The concepts and products were all different: from hangers, umbrellas, yogurt and herbs to reusable bags, light therapy, consciousness water and energy. In this way, students attempted to adapt the sell concept to all kinds of products.
For the second part, the topic was the design of a single store able to be adapted to any productâ€™s sale, of any brand, using both rigid and temporary structure.
Jenna Sverosky presented her store â€œCamerinoâ€ where fashion and art are mixed. The result was a boutique with a gallery where artists and designers could show their work in an economic environment, in a timeframe of anywhere from a week to a month.
Christian Ahlberg presented â€œThe Stageâ€, which consisted of a huge frame surrounding the product. With the product as the focal point, he used modular furniture and different lighting as a supporting environment.
The â€œMIOâ€ store presented by Jessica Okhuysen utilized modular objects that were easy to transport and were assembled with hidden magnets. Â In this way, the place can be tailored to the clientâ€™s needs.
Young Ju Lee presented her â€œVintage Shopâ€. This was a place where vintage lovers could come and find their favorite items, but also where different sellers could offer their products in an interactive way with users.
Leopoldo Vieyra presented â€œKnots and Ropesâ€, a place where objects can be hung in random places employing ropes and a series of hammocks.
Gina Monastiere showed us â€œMODâ€, a modular, modifying and modern store with a functional, innovative and fashionable concept.
Laura Winegardner, on the other hand, presented us with an â€œIconâ€ place where fashion designers and graphic designer could meet in an interactive way, and where rigid and temporary design were fused through imagination.
Finally, but no less important, Erika Svvenson presented the â€œAwarenessâ€ shop. More than merely a shop, this was a place designed to promote awareness of diseases by different foundations, thus creating making an informative space. She developed her concept using a clean design and various lightning elements.
At the end, the graphic designers expounded upon the project that was developed through Paolo Ghielmetti. The main purpose of this was to design patterns for the GUESS Company so that they could apply them to their products. Professor Ghielmetti suggested that his students not just design the patterns but also test them out on a toy. The results varied: small purses, a crown, a little cat, a calidocycle, a Mac DonaldÂ´s fries pack.
The Professors gave their feedback and were satisfied with the standard of work performed by the students. Franco Pisani emphasized the fact that â€œwe can succeed just having ideas, true ideasâ€ making reference to the ever-improving ideas we have and the fact that they need to be moulded and taken by the hand to truly be achieved.
By Leopoldo Vieyra